ICF Level 1 & Level 2 Accredited
Co-founded by Jairek Robbins
Good Coaches Ask Questions.
Great Coaches Get Results.
Become a certified Performance Coach with the only program that trains you to drive measurable, trackable client outcomes using 48+ proprietary tools, neuroscience, and a complete business system. Get certified online. No sales call required.
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Our founder & coaches have been featured in
788%
Avg. Coaching ROI
10,000+
PCU Trained
137
Countries
Accredited Program
The Hard Truth
The market is drowning in coaches who can't prove they work.
Anyone can call themselves a coach. Non-credentialed programs hand out certificates by the thousand. Clients have stopped paying for "nice conversations" and started paying for outcomes they can measure. This is the line that now divides the industry.
The Commodity Coach
A race to the bottom
The Performance Coach
A category of one
The fastest-growing coaches don't compete in the saturated world of life coaching. They own a different category entirely: performance.
Why PCU Beats The Rest
In a market full of look-alike certifications, four things can't be copied.
01 / THE LINEAGE
The Commodity Coach
Co-founded by Jairek Robbins: bestselling author of Live It!, performance coach to clients in 133+ countries, and SUCCESS magazine cover coach. You learn the exact playbook he uses with his highest-paying clients. No other certification has this lineage, and none ever will.
02 / THE CREDENTIAL
Full ICF Level 1 & Level 2
Most certifications stop at Level 1. PCU takes you all the way to Level 2, the path to your PCC credential, under one roof. You out-credential the non-accredited programs flooding the market, without ever starting over somewhere else.
03 / THE TOOLKIT
48+ Proprietary Tools + AI
A data-driven methodology, neuroscience for coaches, AI client simulations, and progress dashboards. You don't just coach. You prove ROI, the one thing AI can't commoditize. This is the IP competitors simply do not have.
04 / THE NETWORK
An Elite Global Community
Coaches inside Google, McKinsey, Oracle, EY, the U.S. Air Force, and the National Ballet of Canada, across 15+ countries. The room you walk into is the moat. The more elite it grows, the harder it is to replicate.
The Opportunity
You're entering a market that is booming, and starving for proof.
Coaching is one of the fastest-growing professions in the world. Companies are pouring budget into it. The coaches who can demonstrate measurable ROI are the ones writing their own paychecks.
$4.65B
And Climbing
Coach revenue surged 60% in three years. Demand for qualified, credentialed coaches keeps accelerating.
6x
Return On Coaching
The ICF found organizations see an average 6x ROI on the cost of coaching. Proof clients will pay premium for.
$300-800
Per Hour
Market-rate performance and executive coaches command $300 to $800 an hour, and $10k to $30k per engagement.
Sources: ICF Global Coaching Study; industry market research. Earnings vary by effort, niche, and market.
Inside The Program
Your transformative journey to becoming a Certified Performance Coach.
A 12-week, self-paced path built on 60 training hours, 10 hours of mentor coaching, and 20 hours of peer coaching. Complete as fast as 12 weeks. Move through four phases from foundations to full ICF Level 2.
PHASE 01
1
Foundations & Tools
- 36+ performance coaching modules
- Live & on-demand training
- Earn your first certificate
- As quick as 12 weeks
PHASE 02
2
Master The Frameworks
- Master performance coaching frameworks
- Impactful communication mastery
- Motivational listening process
- Leadership skill development
PHASE 03 · ICF PATHWAY
3
Get Credentialed
- 1:1 mentor coaching
- Group coaching
- Live & on-demand training
- Earn your ICF pathway certificate
PHASE 04 · LEVEL 2
4
Go Professional
- 10 hours of mentor coaching
- ICF performance evaluation
- Profile assessment tools
- Business training for coaches
The Core Curriculum
What you'll actually learn.
Activating Human Drivers
The tools for getting clients to do what they need to do. Igniting human potential on command.
48+ Performance Tools
Specific habits and behaviors to help clients achieve and maintain peak performance.
Neuroscience For Coaches
The science behind why the tools work, so you coach with authority, not guesswork.
Mental & Emotional Resilience
The exact methods the strongest performers on the planet use to overcome anything.
Laser Coaching Framework
Everything you need to get the best possible results for your coaching clients, fast.
The Business Of Coaching
Marketing, sales, legal essentials, and client acquisition. How to actually get paid.
Everything You Get
Here's the full value of what's inside.
$5,000
$2,500
$1,500
$2,000
$1,500
$1,000
Total Value
$13,500 From $2,997
An Honest Comparison
Not all certifications are created equal.
| What matters | Non-Credentialed Course | Typical ICF Program | Performance Coach University |
|---|---|---|---|
| Recognized accreditation | ✕ None | Level 1 only | ✓ ICF Level 1 & Level 2 |
| Path to ACC + PCC credential | ✕ | ACC only | ✓ Both |
| Measurable, data-driven method | ✕ | Rarely | ✓ 48+ tools + dashboards |
| Built-in business / client system | Sometimes | ✕ | ✓ Full system |
| Neuroscience + AI simulations | ✕ | ✕ | ✓ |
| World-class founder & network | ✕ | Varies | ✓ Jairek Robbins |
| Enroll online, no sales call | Varies | ✕ Call required | ✓ Instant access |
Proof, Not Promises
Coaches don't join PCU for the certificate. They join for the results.
Launched A Practice + Podcast
"Since PCU I've started one-on-one coaching, launched a weekly mastermind, and started a podcast that's brought a lot of connections my way. I talked to alumni before joining and knew it would be worth the investment. It definitely was."
Transformative & Credible
"What sets PCU apart is its alignment with prestigious certifications like the ICF, which bolstered my credibility. The instructors are passionate mentors genuinely invested in our success. It didn't just educate me, it equipped me."
A Must For High Performance
"As someone who works with elite professional dancers, I've learned invaluable skills and tools from PCU. I'm already putting them into practice with my clients, to wonderful results. A must for anyone in high performance coaching."
Way More Value Than I Paid
"PCU provided so much more value than I actually paid for. The number of tools and the system Jairek and Amanda built was incredibly useful to have in my tool bag. It's not just the tool, it's understanding the psychology behind it."
A Life-Changing Decision
"If you're ready to grow and really committed to making a difference in people's lives, this is the place. They teach you the tools and the accountability process to put it into action immediately. You'll wonder why you didn't do it years ago."
From The Founders
The industry was selling questions. We built a program that sells results.
PCU was co-founded by Jairek Robbins, bestselling author of Live It! and performance coach to clients in 133+ countries, featured by Forbes, Inc., Entrepreneur, and Fast Company, alongside Amanda Robbins.
After coaching for over a decade, Jairek had more demand than he could handle. So we consolidated decades of his client work into a single program: the exact tools, frameworks, and business systems used with his highest-paying clients.
"Jairek provides the blueprints for success and breaks ineffective habits in an entertainingly explained way." Endorsed by Deepak Chopra, Brian Tracy, and Keith Ferrazzi.
We don't train you to hold space. We train you to move numbers, prove the transformation, and build a practice clients refuse to leave.
Jairek Robbins & Amanda Robbins, Co-Founders
Enroll Online · No Call Required
Choose your path to certification.
Pick a plan, check out, and get instant access to your first module today. Every plan is covered by our 14-day guarantee.
Performance Toolkit
The tools + ICF CCE units. For learning, not full accreditation.
$2,997
or $500 for 6 mos
Tuition credits 100% toward Level 1 within 12 months.
★ Most Popular · Best Value
Certified Performance Coach
ICF Level 1 accredited. Become a credentialed, paid coach.
$6,997
or $599 for 12 mos
Professional Performance Coach
ICF Level 2 accredited. The premium and corporate path.
$9,997
or $833 for 12 mos
14 Day
The "Do The Work" Guarantee
Go through the first two modules. Run a simulation. If you don't believe PCU will make you a measurably better coach, email us within 14 days for a full refund. The risk is entirely on us.
Read This Before You Enroll
PCU is selective on purpose. It isn't for everyone.
This is for you if:
This is NOT for you if:
Before You Ask
Everything you'd ask on a call, answered here.
No. That's the point. Everything you need to decide is on this page. Choose a plan, check out, and you're in. If you still have a question, email our team and a real human answers within one business day.
The Performance Toolkit ($2,997) gives you the methodology, 48+ tools, and ICF CCE units. It's perfect if you want the skills or renewal credits but aren't pursuing a credential. It is not a full accreditation path. Certified Performance Coach ($5,997) is the full ICF Level 1 program, making you eligible to apply for the ACC credential. This is the right choice for most people who want to coach professionally. Professional Performance Coach ($9,997) adds ICF Level 2, 10 hours of mentor coaching, a performance evaluation, and a niche specialization track, making you PCC-eligible. It's built for premium and corporate coaches.
Yes. PCU is accredited by the ICF (International Coaching Federation) at both Level 1 and Level 2. Most certifications stop at Level 1. PCU takes you all the way to the Level 2 path that qualifies you for the PCC credential.
If your goal is to become a credentialed, practicing coach, choose Certified Performance Coach ($5,997) or higher. The Toolkit alone does not put you on the ICF credential path. The Toolkit is ideal if you're a leader, manager, or already-certified coach who wants the tools or CCE renewal units. And if you start with the Toolkit and upgrade within 12 months, your tuition credits 100% toward Level 1.
Yes. The curriculum starts from foundations, and the AI client simulations let you build real reps before working with paying clients. The business training then helps you land your first ones. Many of our coaches started with zero experience.
No. Most of our coaches arrive already certified. They come for what other programs skip: the proprietary tools, the data-driven method to measure results, and the business system to build a profitable practice.
The program is self-paced and can be completed in as little as 12 weeks while you work. You get instant access to your first module the moment you enroll, plus weekly live calls you can join when it suits you.
You're covered by the 14-day "Do The Work" guarantee. Go through the first two modules, and if you don't believe PCU will make you a measurably better coach, email us for a full refund.
Yes. Every plan offers a 6-payment option at checkout so you can start now and spread the investment.
You'll get an instant welcome email with your login. You're inside the platform within minutes, with Module 01 unlocked, your community access live, and the schedule for the next live call waiting for you.
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Stop Asking Questions. Start Getting Results.
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