When you begin looking for coaching clients, you’ll want to keep a few things in mind. Asking yourself a few basic questions before you begin your search will make the process much simpler. Let’s take a look at the 5 W’s (and 1 H) of finding your perfect coaching clients.
WHO are your clients? One of the most important things when it comes to finding coaching clients is considering who they are. Is your ideal coaching client male or female? Where do they live? What kind of job do they work? Trying to envision who your ideal client is will help you find them down the road. Whether they’re in the city or the suburbs, there are many possibilities for your ideal coaching client.
WHAT are they interested in? Think of some of the details about your ideal coaching client. What kind of future do they want for themselves? Are they looking to join a company and have a long, successful career? Do they have their own business ideas they’re trying to get off the ground? Consider what they are looking for in their future, personally and career-wise.
WHEN are they looking to achieve their goals? This will be a major part of planning your coaching strategy. Does your client have tons of time to plan for their future? Or are they looking to jumpstart their career immediately?
WHY do they want a coach? What is a typical situation they find themselves in where a coach can benefit them? A coach should be able to help them navigate those kinds of issues. Considering some of these issues, as well as what you can bring to the table, will prepare you to express your value to your client.
WHERE can they be found? Now that you can picture your client in your head, it’s time to start looking for them. Those needing a coach can be found in many places. The internet is the most obvious place to look. With so many avenues available, utilizing online resources is vital to finding clients. Another great venue to keep an eye on is corporate events. Using the networking power of corporate events is an ideal and personal way to discover clients.
In addition to the 5 W’s, you’ll want to also know the HOW. Let’s face it. There are a ton of “coaches” out there these days. How is your coaching different from others? Where/how where you trained? Do you provide certain types of accountability, metrics, tools, or strategies that produced remarkable results? How do they want to be coached?
Finally, get a competitive edge.
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