What is content marketing exactly??
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Creating new content weekly, without sounding mundane, can be challenging.
We found this awesome article that provides 13 Suggestions for Content Marketing Inspiration.
Some of the highlights for us:
Customers are a smart bunch. Because they’re immersed in the act of daily execution and oversight in their field, they face the intimate details of business scenarios your products or services are presumably trying to resolve or improve.
When customers voluntarily express what works, what doesn’t, and what their wish-fors are, the smart content marketer listens. Here are a few ways how:
Amazon reader reviews – A good search query can surface business books related to your industry, product/service, emerging technologies, and more. Skim the verified reviews for keywords, criticisms, and observations written by readers. Start a worksheet like this one to keep record of possible ideas while you research.
They say knowledge is power. Reach out to influencers to find out how they see your industry shifting in the next three years. What do they think the biggest opportunities are? Of the prospects who are close but just haven’t been closed, is there a way to respectfully ask “Why not us?” in a non-threatening way?
Skim through related LinkedIn groups for chatter about topics folks in other parts of the country (possibly in companies bigger or smaller than yours) are faced with. Include a postage-paid postcard with every shipment or after every in-person visit. You might get rewarded with insight into how customers view your product or service.