If you are planning to undergo coach training, you might be interested in knowing the different types of coaching that exist. This is a good line of thinking to pursue because you will stand a higher chance of succeeding as a coach if you specialize in one area and give your clients your all. The coaching industry has grown so much that numerous specialties have developed.
The specialties may be given different names by different groups while some different types of coaching may overlap. The key to identifying your niche lies in examining all the types available and selecting those that touch base with you. You can then offer your services in those areas and gradually narrow down the scope until you are left with just one niche. Here are some of the common types of coaching you can explore.
Performance coaching fills the gap in the ability to see blind spots, provides strategic planning for achieving goals and offers additional accountability as you stretch yourself beyond what you feel is possible.
Implementing research-backed tools to help become laser focused in a specific area of your business, life or personal wellness, Performance Coaching is specific in its end game – helping to become the ideal version of oneself.
Performance Coaching for executives or employees achieves a fulfilling balance between professional goals and personal development.
Working with a Performance Coach can help you to:
- Overcome mental roadblocks to achieving your true potential
- Set and achieve practical, achievable goals
- Develop new skills and strategies
- Maximize your strengths
- Increase your mental resilience
- Identify your true wants, needs and desires
- Improve your emotional intelligence and communication with others
- Drive your team towards success
- Address and overcome negative behaviour and patterns
- Create better habits to achieve your goals
Executive coaching refers to the coaching sessions which are offered to managers and top leaders in an organization or company. This type of coaching is tailored to address the specific needs of this demographic.
For example, executive coaching can help supervisors to gain the skills to manage their teams better and attain department goals faster.
Executive coaches are normally recruited from outside the organization. The rationale for making this investment is that the organization will reap from the better performance of the managers after the coaching process.
Executive coaching can also take the form of leadership coaching if this coaching is used as a way to onboard new management hires so that they can be prepared to perform the leadership roles which they have just been assigned.
Does helping top company honchos grow appeal to you? Carve yourself out as an executive coach and you will have a chance to work with the movers and the shakers in companies and other types of organizations.
Another type of coaching that is available to you is career coaching. In this type of coaching, you will be focused on helping different categories of people to work through the issues that they face in their careers.
For example, young graduates often have a hard time selecting a career direction as they enter the workforce. Career coaches can work with these individuals to explore what motivates them, their skillsets and other factors which can clarify the best career direction for the person.
People who have also been in the workforce for years may also need career coaching at different points in their lives. For instance, the person may be dissatisfied with their career and they want to switch to another career. You can help this individual to think through the decision and help them to select a career that is a good fit based on the unique attributes of your client.
Career coaching is also instrumental in helping people to progress in their chosen careers by identifying what skills are needed to take the next step up the corporate ladder, and which placements are best suited to helping one to attain his or her career goals.
Does the prospect of working with people to attain their career goals excite you? Then career coaching may be the ideal type of coaching for you.
Life Coaching / Personal Coaching
While executive coaching and other forms of coaching within the work environment focus on how the individual fits within an organization, life coaching primarily centers on the individual. This type of coaching takes an individual on a journey of introspection that ends in taking action to move forward regarding the different issues that one is facing.
For example, your coaching client may be interested in creating balance between their work and personal life. The journey to attaining that balance may take you deep into understanding why there is no balance in their life in first place, the individual’s priorities and what steps can be taken to restore the much-needed balance in these important aspects of one’s life.
Life or personal coaching can even be more specific and focus on relationship counseling (conflict resolution, for example), parenting, confidence building and so many aspects where individuals need help at a personal level.
It is also possible for you to devote your career as a coach to business coaching. This branch of coaching focuses on helping business owners and entrepreneurs to manage their businesses better. For example, a business coach can help an owner of a company to reflect and come up with the vision, mission and strategic direction for his or her business.
Business coaches also help their clients to decide which important systems need to be created to ensure that the company is run properly. Opportunities for business growth can also be identified and utilized with the help of business coaching.
This branch of coaching arose largely because the traditional or conventional ways of training are too rigid and don’t take into account the needs of individuals.
The coaches who conduct skills coaching focus on transferring the needed skills (which the coach already possesses) to the person being coached. Consequently, the coach must possess the specialized skills that are desired by the coaching client.
The coach tailors the skills transfer process in a way that suits the specific knowledge level, future plans and experience of the coachee. The needs of the organization one works for also comes into play as you implement this type of coaching.
While executive coaching and business coaching aims at helping the people at the higher levels of an organization to reach their full potential, employee coaching addresses the performance needs of the frontline employees.
The professional performing the role of employee coach can be either from within or from outside the company. This person identifies and develops the high performers (high fliers) so that they can reach even higher levels of performance. The coach also works with those whose performance is less than what is expected. This task takes on greater importance because in some organizations, such coaching is just a step away from one being placed on a formal performance improvement program (PIP).
As you can see, the types of coaching are as diverse as there are individuals involved in coaching. It is advisable to try out different varieties and see whether any of them is a good match for you. If you need help choosing a coaching specialty, talk to an experienced coach so that you can learn from his or her journey. In the meantime, is there any of the types of coaching that caught your attention in the discussion above? Share in the comments below!
To Your Success,
Jairek Robbins + Team PCU
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If you are not a PCU student and want to add deeper meaning and purpose to your life and business through coaching, now is the time! Now more than ever people are openly looking for coaches, someone in their corner to help guide them in achieving their goals. They want to perform better in their jobs, lives, health, and relationships and they know working with a coach is the answer. Let that coach be you!
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